Barclays Raises Price Target for Strategy Inc. to $175, Maintains Buy Rating

On October 9, 2026, Barclays announced an increase in its 12-month price target for Strategy Inc. (NASDAQ: MSTR) from $160 to $175, while reaffirming its Overweight rating, which is equivalent to a buy recommendation. Analyst Nik Cremo highlighted the company's positioning within the U.S. payments and fintech sector, comparing it to established players like Visa and Mastercard, rather than viewing it solely as a Bitcoin investment vehicle.

The new price target suggests a potential upside of approximately 15-16% from recent trading levels, with MSTR shares fluctuating between $151 and $158. As of October 8, 2026, the stock closed at $151.47, and pre-market trading on October 9 indicated modest gains following the Barclays announcement.

Strategy holds around 845,000 Bitcoin (BTC) as a treasury asset, which significantly influences its financial performance. In the second quarter of 2026, the company reported revenue of approximately $122.4 million, reflecting a 7% increase from the same period in the previous year. However, net losses were impacted by unrealized changes in the value of its Bitcoin holdings, illustrating the volatility associated with cryptocurrency investments.

Barclays has shown a shift in its outlook on Strategy, having initially set a target of $130 when it began coverage in July 2026. After adjusting the target downward to $125 following the company's second-quarter results, the bank has since revised its target upward multiple times, culminating in the latest figure of $175. Other analysts have varying targets, with Citi setting a target of $240 and B. Riley at $195, indicating a consensus on positive direction but differing views on the potential magnitude of growth.

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Source: KLEA News