Synchrony Debuts ChatGPT Plugin to Promote Offers

Consumer financial services company Synchrony will launch a ChatGPT plugin that will allow consumers to discover savings and offers from the Synchrony Marketplace within OpenAI’s ChatGPT and browse promotional financing, deals and everyday value from the company’s partners, Synchrony said in a Monday (Aug. 17) press release.

Synchrony’s ChatGPT plugin will be available in OpenAI’s ChatGPT plugin directory, according to the release.

This offering is part of a broader enterprise collaboration that will see Synchrony and OpenAI bring financing, rewards and loyalty into AI-native shopping and checkout experiences and will see Synchrony deploy the latest OpenAI models across its enterprise, the release said.

Synchrony’s deployment of the latest OpenAI models will support the company’s deeper engagement with advanced capabilities, its product development and its technology innovation across the enterprise, per the release.

Maran Nalluswami, executive vice president and chief strategy and business development officer at Synchrony, said in the release that the bank aims to help shape how AI-powered commerce evolves.

“This collaboration with OpenAI marks a major milestone for Synchrony, our millions of customers and hundreds of thousands of partner locations,” Nalluswami said. “Together, we aim to ensure the value they’ve entrusted in Synchrony products will thrive in the agentic commerce era.”

Kaylin Voss, vice president of Americas and Industries at OpenAI, said in the release that AI is creating an opportunity to reimagine how customers discover products, pay, earn rewards and build loyalty.

“Synchrony is approaching that opportunity from both sides: bringing OpenAI into the experiences it creates for customers and partners, while deploying our most advanced models and tools across its own enterprise,” Voss said. “That combination can help Synchrony create better, more seamless experiences for customers while giving its teams the tools to move faster and bring new ideas to life.”

The PYMNTS Intelligence report “Global Digital Shopping Index: The AI-Powered Shopper Has Arrived“ found that while ChatGPT barely registered as a shopping tool two years ago, it is now one of the top product discovery platforms.

Thirty percent of shoppers use ChatGPT to search for product information.

“This puts ChatGPT in fourth place behind Google search, Walmart and Amazon,” the report said.

For all PYMNTS B2B coverage, subscribe to the daily B2B Newsletter.