Adobe (ADBE) Stock: Citi Lifts Target to $301 as Q3 Earnings Approach

Key Takeaways

• Citi increased Adobe’s price target from $228 to $301 while maintaining a Neutral rating, driven by expanding software valuation multiples
• Wall Street forecasts Adobe will surpass Q3 expectations, with projected EPS of $6.09 and revenue reaching $6.7B
• Analysts view Q3 as a favorable setup following Adobe’s ~$500M reduction to FY26 ARR outlook in the previous quarter
• Adobe’s Firefly platform is receiving increasingly favorable reviews, though traditional Creative suite products face competitive headwinds
• Concerns mount for FY27 as the company shifts toward freemium-driven growth models

Adobe is scheduled to announce its Q3 2026 financial results following market hours on September 10.

On Tuesday, Citi analysts boosted their Adobe (ADBE) price objective to $301 from the previous $228, though they maintained their Neutral stance on the shares. The adjustment primarily reflects expanding valuation multiples across the broader software sector.

Adobe Inc., ADBE

The revised price objective represents approximately 10.4x the firm’s FY28 EV/FCF estimate and 11.9x FY28 projected GAAP P/E. Adobe’s shares currently command a P/E ratio of 16.79.

Analyst consensus anticipates Adobe will deliver adjusted earnings per share of $6.09, GAAP EPS of $4.48, and quarterly revenue of $6.7B. During the comparable period one year earlier, Adobe recorded adjusted EPS of $5.31 alongside revenue of $5.99B.

Citi analysts indicated they would find it unsurprising if Adobe delivers results above expectations and lifts guidance when reporting on September 10, referencing the approximately $500 million reduction to FY26 total ARR guidance implemented last quarter.

“We remain cautious on Adobe fundamentals but see the ~$500M organic cut to FY26 total ARR guide last Q yielding an achievable set-up in Q3,” Citi analysts wrote in a note to investors.

Even with the elevated price target, Citi’s assessment remained reserved. The firm observed that partner discussions and insights from the Cannes event revealed minimal shifts in enterprise purchasing patterns. Concerns surrounding the Creative division persist.

Traditional Creative suite offerings are encountering headwinds. Channel partners informed Citi they’re witnessing consolidation in seat licenses and some customer defections to competing platforms.

Firefly Gains Momentum

More encouragingly, sentiment toward Adobe’s Firefly offering has strengthened. Citi highlighted moderately improved feedback, with partners emphasizing enhanced functionality and governance controls that appeal to enterprise clients.

Enterprise solutions including AEM and Journey Optimizer continue generating solid interest, though Citi observed that discussions regarding CX Enterprise and Coworker remain in preliminary phases.

Citi modestly increased its Q3 and Q4 projections above management guidance. However, the firm emphasized this still represents a 26% decrease in second-half net new ARR.

FY27 Outlook Carries Greater Uncertainty

Citi’s total ARR growth projection for FY27 falls short of broader Wall Street consensus. The firm identifies escalating risk as Adobe’s expansion becomes increasingly dependent on freemium-based strategies entering the coming year.

Not all analysts share Citi’s reserved perspective. HSBC elevated Adobe to Buy from Hold, highlighting a 12.7% revenue gain in Q2 FY26 and full-year guidance projecting 11.8% revenue expansion.

Conversely, Morgan Stanley took the opposite approach, downgrading Adobe to Underweight from Equal Weight while reducing its price target to $240, citing concerns about AI-driven substitution threats.

CLSA launched coverage with an Outperform rating alongside a $300 price objective.

Adobe also recently broadened its collaboration with Saudi Arabia’s Ministry of Communications and Information Technology, providing more than 27 million users complimentary access to Adobe’s AI-powered tools, representing a value exceeding $4 billion.