Is Nike (NKE) Stock About to Lose Its Dow Jones Membership?

Key Takeaways

• Nike’s removal from the S&P 100 index takes effect September 21 following an 80% market cap decline to approximately $53 billion.
• Trading near $36, Nike holds the lowest price point and smallest weighting in the Dow Jones Industrial Average at just 0.4%.
• Goldman Sachs leads the Dow at around $968 per share, creating a 27-fold price gap with Nike.
• UBS and other analysts express pessimism before Nike’s October 1 earnings release, expecting consensus misses and weak Q2 guidance.
• Revenue projections show year-over-year declines anticipated for both the current fiscal quarter and the period ending in November.

Nike (NKE) shares are hovering around the $36 mark, and that price level is raising serious concerns about the sportswear giant’s future in the Dow Jones Industrial Average.

NIKE, Inc., NKE

According to S&P Dow Jones Indices, Nike will exit the S&P 100 index effective September 21 before market open, a decision driven by the company’s market capitalization plunge of approximately 80% across the last five years to roughly $53 billion. This development has sparked speculation about whether a Dow departure could follow.

Given the Dow’s price-weighted methodology, stocks trading at lower prices wield diminished influence. Nike currently represents a mere 0.4% of the index’s total weighting, ranking dead last among all 30 constituent companies. Coca-Cola follows as the second-smallest component at approximately $88 per share with 1% weighting.

Meanwhile, Goldman Sachs dominates the index at around $968 per share—roughly 27 times Nike’s current trading level, a disparity the Dow’s Averages Committee is understood to track closely.

Since joining the Dow in 2013, Nike’s shares have climbed only 5%, a stark contrast to the S&P 500’s more than fourfold increase during the same timeframe.

The Dow lacks predetermined removal criteria. Instead, the Averages Committee—comprising three S&P Dow Jones Indices members and two Wall Street Journal representatives—makes adjustments on an “as-needed basis” through confidential deliberations.

However, a Reuters examination of the past decade’s 10 Dow modifications since 2013 revealed that at least half resulted in the elimination of the component carrying the smallest weighting at that moment.

“Just looking at it historically, it probably is a candidate for removal,” said Josh Bischoff, partner and head trader at TimesSquare Capital Management.

Negative Sentiment Ahead of Earnings

Analyst sentiment surrounding Nike remains decidedly negative as its October 1 earnings report approaches. According to FactSet data, 26 analysts assign Hold ratings while five recommend Sell positions, compared to only 12 Buy recommendations.

UBS analyst Jay Sole noted this week that Nike’s worldwide sales growth momentum has “deteriorated over the last 3 months.” His forecast anticipates earnings falling short of consensus expectations while Q2 guidance will likely land significantly below current market projections.

“Sentiment is bearish, yet our conversations with investors suggest the market underestimates the magnitude of the downward EPS revisions,” Sole wrote.

Financial analysts project year-over-year revenue contractions for the ongoing quarter as well as the fiscal period concluding in November.

Broader Industry Challenges

Nike’s difficulties reflect wider footwear industry headwinds. Adidas has declined over 15% year-to-date, while Deckers Outdoor, parent company of HOKA, has retreated 25%, and On Holding has plummeted nearly 45%.

Disappointing financial results from Dick’s Sporting Goods, which also controls Foot Locker, further highlight the challenging environment facing athletic footwear retailers.

A silver lining exists: Nike’s dividend yield stands at 4.6%, the highest among Dow components, potentially attracting income-oriented investors.

CEO Elliott Hill, who returned to Nike in 2024 to spearhead a corporate revival, acknowledged during a June earnings discussion that the company faces a “more complex macro environment” characterized by heightened consumer spending pressures.

Nike representatives declined to address questions regarding potential Dow removal.