pump.fun Expanded Its Platform with Tokenized Stocks Featuring Custom Pairs Function

• pump.fun has launched the Custom Pairs feature.
• The platform added 20 pairs with tokenized stocks and strengthened the PUMP buyback program.
• It will also burn a share of the 50% of revenues in PUMP.

The memecoin launch platform pump.fun has introduced the Custom Pairs feature, which lets users create tokens on the Solana network pegged to tokenized stocks, major cryptocurrencies, metals, and other assets. 

The new tool was launched in partnership with Sunrise, adding 20 new trading pairs, bringing the total number of available pairs from Sunrise and xStocks to 93. Half of the revenue from Custom Pairs will be allocated to the programmatic buyback and burn of PUMP tokens.

Which Pairs Did pump.fun Add

pump.fun said Custom Pairs are designed to offer more asset variety, deeper liquidity, and lower fees compared with other platforms. Users can create a token themselves by choosing its name, image, ticker, and the desired base pair.

pump.fun noted that it plans to add new assets in the future.

Custom Pairs use the same Bonding Curve and PumpSwap protocol fees as standard token launches. Creators can set a creator fee ranging from 0.05% to 1% or launch a token in a cashback format.

For cashback tokens, the fee is 0.3% on the Bonding Curve and 0.05% after migrating off it. Fees are paid in the pair’s base token: for example, for a token created in a pair with NVDA, the reward will be paid in NVDA.

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Creators can also split the creator fee among up to 10 recipients. Once recipients and shares are set, the configuration is locked, but if the token admin is changed via CTO, it can be updated once.

Half of Custom Pairs Revenue Will Be Allocated to PUMP

pump.fun paid special attention to the PUMP token. The team said that 50% of all revenue from Custom Pairs will be sent to a smart contract for the programmatic buyback and burn of PUMP.

At the same time, for an already created token, the choice of a Custom Pair is final — it cannot be changed after launch. New tokens can also be handed over to another administrator via CTO, and there is no additional transfer tax for Custom Pairs.

In this way, the new feature continues the token supply reduction strategy the platform has used before. In April 2026, the pump.fun team burned all previously repurchased PUMP worth about $370 million, after which the token’s circulating supply fell by 36%.

At the same time, the decision to introduce an additional revenue stream came after a noticeable drop in platform activity. According to Blockworks data, from the start of this year through June, pump.fun’s daily revenue fell by more than 70% — from $1.54 million in January to $457,822 as of June 7. 

In July, the platform’s metrics rebounded: pump.fun generated about $1.21 million in revenue in a single day, outperforming TRON and Hyperliquid by that measure. In addition, on September 8, this figure exceeded $1 million, while the peak came on August 27 — more than $2 million.

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