Why Bernstein is Giving Microsoft Stock a Price Target of $660

Microsoft stock (NASDAQ: MSFT) opened Wednesday’s trading session at $494 and has been range-bound for over a month. MSFT has been touching the $500 level and sliding back to the $480 range. The flip-flop in price is testing the patience of investors, as returns have been dwindling since August. The development puts the software giant under the radar, as negative returns are emerging despite generating robust revenues after every quarterly earnings call.

On the heels of the ongoing price grind, asset management firm Bernstein explained why it provided a price prediction for Microsoft stock with a new bullish target of $660. Mark Moerdler, the Managing Director and Senior Research Analyst covering Global Software, reiterated his buy rating for MSFT on Tuesday (September 8, 2026). The analyst provided the most bullish price prediction, placing MSFT at a new target of $660. That’s almost $165 profit per share if traders take an entry position today.

Why Will Microsoft Stock Reach $660? Bernstein Provides Crucial Reasons

Bernstein’s prediction is driven by specific September operational updates provided by Microsoft early this month. Microsoft announced a major restructuring of its financial reporting segments by shifting to a cleaner Agents and Infra vs. Devices and Consumer model. The analyst wrote that this strategic shift will give Wall Street clear visibility into how Azure and Copilot drive recurring revenue. This allows them to realign their Microsoft stock price predictions, as the changes are crystal clear.

In addition, Moerdler highlighted that Microsoft’s AI data center square footage can be used to power its Cloud services. If AI demand ever cools, the company can instantly pivot those facilities to traditional CPU-based enterprise cloud workloads. This works both ways for Microsoft, with no dip in revenues, strengthening its stock prospects. All of these are Bernstein’s assessment of why MSFT will reach the price target of $660.