Jim Cramer Urges Investors to Buy Apple (AAPL) Stock Over $1,999 Foldable iPhone Duo

TLDR

• CNBC’s Jim Cramer recommended purchasing Apple stock, specifically highlighting the iPhone Duo foldable rather than the company’s forthcoming smart home product.
• With a starting price tag of $1,999, the iPhone Duo becomes available for pre-order on October 16, with retail availability beginning October 23.
• Apple shares increased 1% in standard trading and continued climbing in extended hours, hitting $334.25.
• Industry analysts at Counterpoint Research project approximately 6 million iPhone Duo units could be sold throughout 2026.
• A dedicated Apple event scheduled for October 13 will introduce a new smart home hub featuring an integrated display.

CNBC’s Jim Cramer is urging investors to purchase Apple stock, though his reasoning might surprise many market watchers.

On Wednesday, the financial commentator took to X to declare that investors should focus on Apple primarily because of the iPhone Duo. He described the foldable smartphone as “amazing.” Notably, Cramer emphasized that his investment recommendation has zero connection to Apple’s other major product launch planned for later this month.

This iPhone duo animation pic.twitter.com/y7NftWpyXS

— Marques Brownlee (@MKBHD) September 9, 2026

During Wednesday’s regular market session, Apple stock finished 1% higher. The upward momentum continued after the closing bell, with shares climbing to $334.25, representing a 0.37% increase according to Benzinga Pro.

Apple Inc., AAPL

Priced from $1,999, the iPhone Duo will become available for pre-order on October 16, before arriving in American retail locations on October 23.

The television personality’s endorsement came after Bloomberg journalist Mark Gurman published a report indicating Apple plans to unveil an additional product on October 13. This upcoming device is described as a smart home command center equipped with an onboard screen.

Details Emerging About the Smart Home Hub

Sources indicate the hub carries the internal code name J490. The product is anticipated to feature an approximately 6-inch square screen.

According to reports, the device will identify individual users through voice recognition. This functionality would enable it to provide customized responses depending on which household member is speaking.

Additionally, Apple is preparing upgrades for the HomePod mini and Apple TV. Both products are slated to receive an enhanced version of the Siri voice assistant during this product refresh.

The HomePod mini will allegedly debut in fresh color options, such as green and pink. Cramer made it explicit that his investment advice centers on the Duo device, not the smart home initiative.

For years, Apple has trailed competitors Amazon.com and Alphabet’s Google in the smart home market. The October 13 presentation offers the tech giant an opportunity to prove its competitive capabilities.

The event also provides Apple a platform to showcase advancements in artificial intelligence. The company has postponed its enhanced Siri assistant on several occasions.

Market Forecasts for Upcoming Products

According to Counterpoint Research projections, Apple may move approximately 6 million iPhone Duo devices during 2026. This represents substantial volume for a product with a price point approaching $2,000.

Additional positive indicators have emerged from other markets. Opening week sales data for the iPhone 18 Pro in China showed a 12% year-over-year increase.

During this measurement window, Apple secured 33% of Chinese smartphone sales. Industry experts interpret this as evidence that consumers remain willing to invest in premium-tier devices.

Apple’s most recent quarterly earnings per share totaled $2.02. This result exceeded analyst consensus projections of $1.89.

Quarterly revenue hit $109.42 billion, marking a 16.4% jump compared to the equivalent period in the previous year. The corporation also announced a quarterly dividend distribution of $0.27 per share, disbursed in August.

Apple has faced some challenges recently. The company addressed a zero-day security flaw that was allegedly exploited in attacks aimed at iPhone cryptocurrency wallets.

A class-action lawsuit in the United Kingdom concerning App Store marketplace limitations was permitted to move forward. Apple declined to provide commentary regarding Cramer’s public statements.