Citi Turns More Bullish on Bitcoin and Strategy: Here Are the New Targets

Citi has had a change of heart in terms of price prediction for BTC and Strategy following the broader market’s recovery that began in mid-August.

The banking giant now sees BTC exploding past $113,000 over the next year and has almost doubled its price target for the largest corporate holder of the leading cryptocurrency.

BTC Above $113K

It was just months ago that the Wall Street behemoth slashed its bitcoin price target for the next year to under $82,000. This came in July, when the overall market sentiment had deteriorated, and BTC had just plummeted to its lowest level since late 2024 at under $58,000.

However, bitcoin rebounded swiftly and has soared by roughly 50% since then, currently sitting at around $86,000. As such, Citi has lifted its 12-month forecast by approximately 40% to $113,400, reversing much of the caution it displayed in July. In its latest update on the matter, the bank’s analysts cited stronger cryptocurrency activity, a more supportive macroeconomic environment, and the evident return of ETF inflows as key reasons behind the new target.

Citi expects around $5 billion in crypto inflows over the next year, with financial advisers and brokerages gradually increasing BTC allocations. It also acknowledged the recent failure of the CLARITY Act in the Senate but argued that the subsequent announcements from the SEC and the CFTC helped soften the negative impact on sentiment.

CITI RAISES BITCOIN TARGET TO $113,000

Citi has raised its 12-month Bitcoin target to $113,000 from $82,000, implying roughly 35% upside from current levels near $83,900.

The bank points to renewed currency-debasement fears, greater regulatory clarity and continued adoption of…

— *Walter Bloomberg (@DeItaone) October 1, 2026

Strategy Sees Major Uptick

The change in the bank’s outlook for bitcoin has had an even more dramatic effect on its Strategy valuation. During its July call, Citi highlighted a MSTR price target of $136. At the time, the company’s main shares struggled below $100 as its other stock, STRC, had plunged far below its par level. Now, though, MSTR trades at $160, posting a 60%+ increase since the summer lows.

Citi has increased the target to $240 now and has maintained a “buy” rating on MSTR. Roughly 34% of the projected upside contribution comes from further BTC appreciation, said the bank, with another 16% tied to an expansion in the company’s market-to-net-asset-value premium.

That relationship highlights just how sensitive Wall Street valuations of Strategy remain to BTC itself. Citi has previously described MSTR as a leveraged and considerably more volatile way of gaining exposure to the cryptocurrency. Consequently, the numbers can change significantly in months if market conditions deteriorate (or improve) a lot.