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      OpenAI Launches Visual Advertising Format in ChatGPT

      OpenAI is set to introduce a new visual advertising format in its ChatGPT platform, with testing scheduled to begin later this month in the United States. This new format will initially be integrated into the image generation feature of ChatGPT, allowing advertisers to showcase their products visually within the chat interface.

      To enhance the effectiveness of these advertisements, OpenAI is collaborating with several companies, including Haus, Measured, and WorkMagic, to conduct experiments focused on ad effectiveness. Additionally, the company is partnering with DoubleVerify and Integral Ad Science to ensure brand suitability for the new advertising format.

      © 2026 KLEA News. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

      Source: KLEA News

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